Why In Fact Publishing Will Not Go Away Anytime Soon: A Deeply Slanted Play in Three Acts - John Scalzi (2010) http://whatever.scalzi.com/2010/02/03/why-in-fact-publishing...

Disclaimer: I know very little about the publishing industry but my impression is that both ways make sense. I wanted to link his post here as it seems to me it would make sense regarding this discussion.