I still haven't seen any reply by Hachette that counters amazon's point that they will all sell more books at amazon's suggested price and make more money overall - amazon, Hachette, and authors. Article just seems a lot of silly side taking instead of logic.
Granted... his point one falls off if you, as he does, completely neglect the marginal costs of the books.
That is, if I shouldn't consider the costs of paperback books in comparing physical books to ebooks as to why they should be cheaper, than you can't do the same for why they should be more expensive. No reason the books at the local store couldn't also be 9.99.