I get the feeling that this product would be really good for people who are moving about quite a bit - delivery folks, plumbers, surveyors, etc. Are you going to call out specific types of people who would be best served by this?
Also, minor grammatical nitpick: "LESS MESSAGES" should probably be "FEWER MESSAGES".
Hey taprun, thanks for spotting the typo. We tried to adapt the popular quote "LESS IS MORE", popularized by Mies van der Rohe, to the given context. Any idea how to say this? "LESS MESSAGING IS MORE" (sorry for the capitals)
Regarding your question about our target user segment. Currently we target coordinators, project managers and workteams but haven't identified yet a more narrow segment within that.
Also, minor grammatical nitpick: "LESS MESSAGES" should probably be "FEWER MESSAGES".