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Most of your blog posts strike me as you rationalizing why you aren't a hugely profitable company.


Alright, so Jason's post was a bit more vitriolic than it needed to be, but I don't see how this contributes meaningfully to the conversation except as a cheap-shot to attempt to discredit Jason.

You seem to assume that being a hugely profitable company is the right thing to be, and that anyone who isn't is bitter and requires a outlet to vent about how their failure isn't their own fault.

What I've seen 37Signals blog posts advocating is building a business such that it is enjoyable enough to run that it doesn't matter if it has a potential multi-million dollar exit. There is nothing wrong with them advocating such a philosophy, and nothing wrong with running a company that holds to such a policy provided no one involved was bullshitted about the terms.

The terms that Mint was running on are different, though, partly because there are investors and founders involved who entered into the deal expecting a profitable exit. Nailing them to a cross makes no sense, because their goals weren't the same, nor do I think they were ethically compelled to be.

But please, let's not make this conversation about flinging one line barbs at Jason and 37Signals so they can send one line barbs flying back. All that does is raise the heat level in the room.


thank you.


I think it's fair to say that 37 Signals' aspirations are, at best, orthogonally related to profit maximisation. They're there to enjoy building things they like, their way.

No, I'm not some sort of Kool-aid drinking acolyte. But ultimately, I'm trying to do the same thing - to have fun and do what I find fulfilling, at the expense of considerably faster and more lucrative routes to making more money - so I can appreciate their general angle.


On the other hand, the Mint guys worked for 3 years, earned $170m, and now they can 'enjoy building things they like, their way', for a long ass time without needing to answer to anybody except people who use their product.

I'm not sure what's not to like about that. The real question is about what those 3 years were like. If they kind of enjoyed them, that's just gravy.

(Of course, I'm aware of Survivor's Bias here. Not everyone gets bought for $170m.)


No argument with that. I was just offering a way to look at the "shut up, you've just got sour grapes because you're not making loads of moolah!" line.


> On the other hand, the Mint guys worked for 3 years, earned $170m

No, they didn't. A substantial chunk of that money is undoubtedly going to their investors.


When you're working for yourself, you're still working for your customers.

This notion that working on a fulfilling business can meet all of a person's needs is false.

Working on something fulfilling, for money is good. Having the option of doing something fulfilling that doesn't need to make money is better.

So, back to the OP's point: FU money is better than a happy income (depending on what you have to do to get to the FU stage).


I get that. Really, I do. But they keep saying it over and over again in a public forum. Who are they trying to convince: the reader, or themselves?


Probably mostly the reader, perhaps a little themselves.

Really, your question could be raised in response to virtually any person or entity with a clearly identifiable ideological stance of which they are frequent exponents. Just about anyone with a philosophical disposition and/or a discursive character - a tendency toward narration - is a candidate for, "Why do you keep saying what you think all the time?"

I guess it's because that's what intelligent people or groups of them who conceptualise themselves to have some sort of intellectually coherent purpose do.


It's a Cult of Personality. Benign, sure, and helpful even, but that's what you have to do to get your message across: repeat it, over and over, from a million slightly different angles.

Only nerds -- and people with no persuasive skills (or influence) -- think that saying something "the right way," once, is productive.


It's not benign or helpful when it drives, or excuses, attacks on successful companies.


That depends on whether you agree with it.


Of course it is. It's helpful for the people who've already bought into 37Signals' philosophy of doing business. For them, it's a reminder -- in-the-group signalling -- like a vaccination. If people nod and go, "Yeah! That's so true!" then they are confirming their group identity and commitment to the philosophy they've adopted.

If you're not thinking about these things all the time when you're reading things, you're not getting maximum usefulness out of them.

It's not just what people say, or what people read, but WHY.


There's Point. If they were So happy doing that, they don't have to keep on saying it.


You know they are not?




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