All companies founded upon one core technology will diminish once a new technology becomes more useful and prevalent. Ads aren't going to displace Google — some new and better technological platform will.
IBM brought the mainframe.
MS brought the PC.
Google brought the internet.
Apple brought the smartphone.
These are all platforms, and they all built off one another. So what new platform will build off the last platforms?
What new device is powered by the screens and sensors of smartphones? What new device was funded by zealous crowds coordinating their money and development through the internet? What new device requires what only the PC can provide: affordable and massive processing power?
IBM brought the mainframe. MS brought the PC. Google brought the internet. Apple brought the smartphone.
These are all platforms, and they all built off one another. So what new platform will build off the last platforms?
What new device is powered by the screens and sensors of smartphones? What new device was funded by zealous crowds coordinating their money and development through the internet? What new device requires what only the PC can provide: affordable and massive processing power?
Oculus brought Virtual Reality.