My co-founder and I started an ecommerce analytics company. We self funded (minus a small accelerator investment towards the end). The tech was hard and took us much longer to bulild then expected. We felt we were finally heading in the right direction towards the end but we're running low on money and gas.

We spent 6 weeks shopping the software around in attempts to get acquihired. We ended up with two interested companies after talking to about 15. One made a small offer for the tech and generous offers for us to join the company, the other made just generous offers and wasn't interested in the tech. My partner and I didn't see eye to eye on the offers and were able to convince both companies to take us separately.

Three months later we were introd to a company that wanted to buy the tech and didn't need us to come along with the deal. It wasn't the huge exit we had once hoped for, but it brought some closure and the product lives on.

After a promotion 2 months after joining I'm leading a 13 person engineering team and enjoying having some money and time to spend with my wife and friends. I have some more startup left in me but plan to see this one through for a while.