As somewhat of a casual expert on jaywalking I can report that one of the chief issues that this does not solve is that inattention and carelessness--not lack of slavish obedience to lights--are primary sources of danger in urban street crossing scenarios. Keep your head on a swivel.
That makes me wonder if the dancing light creates more risk. What happened when the light turned green in the video? I know what I did, I carefully started watching the green man, waiting to see if he would also dance, or do something cool. Do you really want people crossing the street, being less likely to look both ways because they're busy watching to see if the light does something fun? If a car runs a red, I feel like more people would be caught off guard with this light.
Really cool. I wish the team behind this would publish an article on the making of. I'd love to know how they built this. Especially for legality and such? I doubt government would go "yeah sure, replace the safety signs designed to keep people safe with your project". Does anyone have any ideas on how they did this?
I think this is cool, I mean probably once used people will still cross on red lights however even if can save 2% of them is worth a try (especially for tourists). Last, I think this can have a nice effects of kids and the next gens.
I think it's cool because people are dancing and smiling and having fun, even interacting with each other a little more. If it increases safety, that's just a bonus.