The Blue Origin rocket is unusually short as man-rated rockets go. The only figures I can find for the dimensions gives the height as 49 feet (15m) [1]. Now compare this to 224 feet (68m) for Falcon 9 [2].
So basically a rocket like the Falcon 9 will appear to be traveling much slower than a much shorter rocket like the New Shepard for the same reason a 747 on landing approach looks like it is traveling much slower than a 737 traveling at the same speed.
So basically a rocket like the Falcon 9 will appear to be traveling much slower than a much shorter rocket like the New Shepard for the same reason a 747 on landing approach looks like it is traveling much slower than a 737 traveling at the same speed.
[1] http://www.astronautix.com/craft/newepard.htm [2] http://en.wikipedia.org/wiki/Falcon_9#Comparison