Possibly some people have been exposed to mircea through hearing about his insane quotes such as:

  The most you can do, after having been educated/raped, is picking the what and the how for other, later, virgins.

http://trilema.com/2014/patriarchy-is-a-thing-because-nobody...

Or they have read his Guide To Beating Women blog post:

http://trilema.com/2011/cum-se-bate-femeia/

Or perhaps they have read how his site for betting with bitcoin screwed someone over for about $7,000 in bitcoin:

https://bitcointalk.org/index.php?topic=339544.0