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Today is November 25th. A click on November 25th turns into a purchase by, on average, November 27th. I have to pay Google on December 20th, with a credit card. My next statement date is January 7th, and my payment is due somewhere around January 20th. So, basically, if I get N clicks today, I get $30 two days from now and have to pay $15 two months from now.

This is a long way of saying that, while I'm happy with my volume, I'd be more happy with, oh, enough volume to hit the limits on my credit cards. In fact, I'd avail myself of pretty much every source of credit less odious than juice loans from yakuza or opening an account with CapitalOne.

I have paid for advertising elsewhere. The main issue is that a) Google has a de-facto monopoly on it in no small part due to the fact that b) their competitors s<%= "u" * (10 10) %>ck. Microsoft, for example, takes every bit as much work to get right as AdWords does, but you have to do it within their application, and they have less than one tenth the inventory Google does. To add insult to injury, it is at higher prices. I got a note in the email from them that my credit card had expired and could not bring myself to logging in to give them the updated credit card number, that is how useless they are to me.



That makes sense. Since you seem to have found your own quarters-to-dollars machine I've been wondering why you aren't exploiting every possible source of profitable traffic. Sounds like a case of diminishing returns.

I'm surprised prices @ Bing are higher, I'd assumed lower volume would mean lower competition and thus lower prices. But I definitely understand how the volume they can deliver isn't worth the time spent optimizing their system.

Thanks for elaborating.




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