PG's "What Microsoft is the Altair Basic of?" applies really well to Snapchat.
They aren't going to be "the next generation Viacom", but they are truly going to disrupt the entertainnment industry.
Advertising is something necessary in the capitalist system, advertising won't disappear anytime soon. The aggregate value comes when it's blended to the UX through smoother mechanisms. That's Snapchat's philosophy and a lot of other companies will opt for that philosophy as well.
They aren't going to be "the next generation Viacom", but they are truly going to disrupt the entertainnment industry.
Advertising is something necessary in the capitalist system, advertising won't disappear anytime soon. The aggregate value comes when it's blended to the UX through smoother mechanisms. That's Snapchat's philosophy and a lot of other companies will opt for that philosophy as well.