Can someone summarize the plan that was revealed in this article? I'm far too impatient to read the entire article. Is it the "we'll serve branded ads" approach that we've heard about already? Not quite a reveal if that's the case, as I'm fairly certain I found the ads on my own in the app already.

Cool app, though. Lots of fun. Snapchat's basically replaced texting for the average-to-cooler kids at my high school. It used to be that the "cool kids" would have unlimited texting, but now they just use Snapchat. I wonder what they'll come up with next.