It's nice to see they're taking another try at this. But I don't expect anything server-side to realistically work. If you outlaw online tracking, then only outlaws will track people online. And we know many outlaws download videos, music, and games, so what's to stop many outlaws from continuing to track?
I don't see an end to the browser-side escalation of Adblock/uBlock, Ghostery, HTTPS Everywhere, uMatrix, etc.
Edit: there's not even a law! It's just a voluntary agreement. How many of them will just ignore the agreement and keep doing business as usual? Why wouldn't they?
Far fewer. And it will make it more difficult for them to sell their analytics data on to legitimate companies when it is easily shown that they are breaking the law.
I don't get your objection. Are you really complaining that if a law/agreement isn't 100% effective then it is worthless?
My objection is that I don't understand how it will work this time. I don't expect tracking companies to voluntarily obey a setting that loses them money; I don't expect people to act economically illogical.
And why would other industry members voluntarily lose money by ignoring DNT results? Do you really think advertisers care what their products think?
The only way we've got this attention is with widespread use of adblocking software.
Oh, I agree with you, I doubt that analytics companies will voluntarily sign up to this new code of practice.
Your talk of 'outlaws' meant, to my eyes, a more hypothetical situation where some form of DNT was passed in to law. At the moment, companies that ignore DNT are not outlaws.
I don't see an end to the browser-side escalation of Adblock/uBlock, Ghostery, HTTPS Everywhere, uMatrix, etc.