> The second reason is designers need to stay employed. So they change inconsequential things and make up reasoning to justify it. Liquid Glass is one of these things.
Working at BigTech, this is the answer. ICs need to find their own impact. That's how you get things like Material Design 3 which talked about how "Bold" it made a brand look - "Boldness" is something you can measure with user tests, and designers need something they can point to and call success; even if everyone knows it's stupid.
I agree, but this concept of updating a design every year was actually a business decision. Planned obsolescence. You see cars do it when they update every year with a new look.
It is as much of an actual business strategy as it is a method used to stay relevant in the company.
Working at BigTech, this is the answer. ICs need to find their own impact. That's how you get things like Material Design 3 which talked about how "Bold" it made a brand look - "Boldness" is something you can measure with user tests, and designers need something they can point to and call success; even if everyone knows it's stupid.