Yeah I agree with you about the nature of the discipline. I have no idea about its practitioners, but the craft can be very technichal.
Metamagical Themas (by Douglas Hofstadter) has several interesting problems concerning font and typography. For example, scale can be a problem. It would be relatively easy to design a good letter in a large font size. It gets more difficult when you are trying to scale that letter down to the tiny font sizes.
Metamagical Themas (by Douglas Hofstadter) has several interesting problems concerning font and typography. For example, scale can be a problem. It would be relatively easy to design a good letter in a large font size. It gets more difficult when you are trying to scale that letter down to the tiny font sizes.